FREDERICKSBURG CITY VISITOR’S BUREAU
Services
Graphic Design
Social Content
Advertising Campaign
Video
Photography
Print Collateral
Production Management
Team
Georgia Malone
Emma Kjaer
Ed Cohen
Trinidad De Leon
Riley Long
The City of Fredericksburg is a Texas Hill Country gem. From 2024-2025 our Love, Fredericksburg campaign shown a light on all of the beauty the city has to offer. Through heart-warming spotlights on local figures, and traditional DMO commercial spots we captured the drumbeat of the city that extends far beyond it’s history and charm.
From campaign concept execution to countless productions, the Love, Fredericksburg campaign assets crossed platforms including CTV, Texas Monthly, Garden & Gun, Texas Highways, digital and OOH billboards, web banners, FCVB’s website and print collateral.
Our nimble team has tackled challenges as they’ve come and cranked out thoughtful bridge campaign’s to address these changing needs. The culmination of our work has solidified Fredericksburg in the mind’s eye of travelers and brought the joy of the city to an ever-growing tourist base.
35%
increase in RevPAR
/
56%
increase in Meta CTR
/
60%
increase in clicks
Love, Fredericksburg - Roots & Vines
2025 Advertising Campaign featuring dining, shopping, and wine as key pillars of the city.
Love, Fredericksburg - Letters From The Heart
2025 Advertising Campaign featuring local artists and business owners - an opportunity to get to know the heart and soul of the community.