FREDERICKSBURG CITY VISITOR’S BUREAU


Services

Strategy

Graphic Design

Social Content

Advertising Campaign

Video

Photography

Copywriting

Print Collateral

Production Management

Team

Georgia Malone

Emma Kjaer

Ed Cohen

Trinidad De Leon

Riley Long

The City of Fredericksburg is a Texas Hill Country gem. From 2024-2025 our Love, Fredericksburg campaign shown a light on all of the beauty the city has to offer. Through heart-warming spotlights on local figures, and traditional DMO commercial spots we captured the drumbeat of the city that extends far beyond it’s history and charm.

From campaign concept execution to countless productions, the Love, Fredericksburg campaign assets crossed platforms including CTV, Texas Monthly, Garden & Gun, Texas Highways, digital and OOH billboards, web banners, FCVB’s website and print collateral.

Our nimble team has tackled challenges as they’ve come and cranked out thoughtful bridge campaign’s to address these changing needs. The culmination of our work has solidified Fredericksburg in the mind’s eye of travelers and brought the joy of the city to an ever-growing tourist base.

35%

increase in RevPAR

/

56%

increase in Meta CTR

/

60%

increase in clicks

Love, Fredericksburg - Roots & Vines


2025 Advertising Campaign featuring dining, shopping, and wine as key pillars of the city.

Love, Fredericksburg - Letters From The Heart


2025 Advertising Campaign featuring local artists and business owners - an opportunity to get to know the heart and soul of the community.

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