The City of Fredericksburg is a Texas Hill Country gem. A place that reminds you that when you give love, you get love. Thus, the Love, Fredericksburg campaign was born. Through heart-warming spotlights on local figures and traditional DMO commercial spots, we captured the heartbeat of the city that extends far beyond its history and charm.

From concept to execution across productions, the Love, Fredericksburg campaign reached audiences through CTV, Texas Monthly, Garden & Gun, Texas Highways, digital and OOH billboards, web banners, FCVB's website, and print collateral.