AMPLIFY CREDIT UNION

In a landscape of veiled altruism, Amplify separates themselves from the wolves through their honesty and radical transparency. What a radical act: to be upfront, to be honest, to care about the betterment of community. Some may call this rebellious, an outlaw even.

This ethos is the foundation on which Amplify Credit Union's campaign was built. With rebellion at its core, the Ramones became an obvious source of inspiration. In tone of voice, we leaned real, direct, and edgy. Visually, we rooted the look in typography from album covers, paired with raw texture and bold colors.

The campaign started with an entrepreneur feature and evolved to include local Austin businesses. The work ran across OOH, CTV, social, radio, and a website landing page.