AMPLIFY CREDIT UNION

Unlikely, in a world of hidden thieves, to think of a place built on honesty. To be Amplify is to be radically transparent.

It’s radical to think that saying the hard thing might be the most radical of them all. A novel concept in a world turned subversive—with hidden disadvantages taking advantage at every turn.

To own in a world where owing seems the norm. To be a part of a community that clears the smoke others blow. Where the radical thing to do—the most outlawed thing to do—is simply be transparent.

This ethos is the foundational structure in which Amplify Credit Union’s 2025 campaign was built. We hit the streets and immersed ourselves into the heart of the community. We found everyday heroes who are building themselves and their business from the ground up. To capture the energy and the drive it takes to put it all on the line. A brief glimpse into the life of those who embody the Amplify spirit. In the end, we released a war cry to the next wave of solopreneurs—you don’t have to go at it alone.