AGLANTA
The City of Atlanta’s Urban Agriculture Department
Services
Branding
Motion Graphics
Merchandise
Packaging
Print Collateral
Event Art Direction
Team
Georgia Malone
The City of Atlanta launched an exciting initiative known as Aglanta in an effort to convert vacant, city-owned lots into urban farms and gardens. An initiative with purpose lended itself to a bold and impactful brand.
Through custom typography and motion graphics, the Aglanta logo came to life. Working with the city and the board to create a brand identity that resonated with such a large and diverse community was a joy.
Aglanta hit the ground running, quickly growing into a series of community based food events and ag-tech conferences that extended it’s reach and education. Aglanta stands firm today with programs, collectives, and resources that continue to serve the community.