We quite literally rolled out the red carpet in the streets of Palm Desert, California in our public awareness efforts for pedestrian and driver safety. The stunt turned commercial spot was captured as our VIPs (Very Important Pedestrians) crossed the street receiving the red carpet treatment. Our VIPs were greeted by our crossing ushers equipped with feather fans and silver trays of grapes. Upon safely crossing the street our VIPs were outfitted with a gold badge of achievement.

The stunt was eye catching and memorable and reached far beyond the moment as it manifested into a commercial video and radio spot, social content, and OOH advertising.