VISION ZERO
The City of Palm Desert
Services
Graphic Design
Social Content
Marketing Campaign
Video
Radio
Print Collateral
Production Management
What's up with cars hitting people? What's up with people hitting cars? In a world where distraction is around every corner, we decided enough is enough.
Here's what you do: roll out a red carpet across the crosswalk, bring in crossing ushers with feather fans and silver trays of grapes, and treat crossing the street like the 'strut your stuff' moment it was always meant to be. Why? Because cars aren't allowed on the red carpet.
Team
Georgia Malone
Emma Kjaer
Ed Cohen
Trinidad De Leon
Kate Balmos
5.6 M
est. impressions
/
1,300
spots on local TV/Radio
/
63%
increase in awareness of the importance of pedestrian safety