VISION ZERO

The City of Palm Desert

Services

Naming

Branding

Strategy

Graphic Design

Social Content

Merchandise

Marketing Campaign

Video

Radio

Copywriting

Print Collateral

Production Management

What's up with cars hitting people? What's up with people hitting cars? In a world where distraction is around every corner, we decided enough is enough.

Here's what you do: roll out a red carpet across the crosswalk, bring in crossing ushers with feather fans and silver trays of grapes, and treat crossing the street like the 'strut your stuff' moment it was always meant to be. Why? Because cars aren't allowed on the red carpet.

Team

Georgia Malone

Emma Kjaer

Ed Cohen

Trinidad De Leon

Kate Balmos

5.6 M

est. impressions

/

1,300

spots on local TV/Radio

/

63%

increase in awareness of the importance of pedestrian safety

Be Seen Be Safe - Radio Spot
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THE CITY OF PALM DESERT