VISION ZERO
The City of Palm Desert
Services
Social Content
Advertising Campaign
Video
Radio
Print Collateral
Production Management
Team
Georgia Malone
Emma Kjaer
Ed Cohen
Trinidad De Leon
We quite literally rolled out the red carpet in the streets of Palm Desert, CA in our public awareness efforts for pedestrian and driver safety. The stunt turned commercial spot was captured as our VIPs (Very Important Pedestrians) crossed the street receiving the red carpet treatment. Our VIPs were greeted by our crossing ushers equipped with feather fans and silver trays of grapes. Upon safely crossing the street our VIPs were outfitted with a gold badge of achievement.
The stunt was eye catching and memorable and reached far beyond the moment as it manifested into a video, radio, social content, and OOH advertising.
