CENTRAL TEXAS PUBLIC SAFETY COMMISSION

With CTPSC facing a deficit in recruitment, our social campaign work was built to capture new eyes and fresh faces. Backed by the challenge: Are you all in? We built a campaign to serve those who seek to serve but just might not know it yet. A campaign for those who don't shy away from a challenge but face it with conviction, knowing service is not really about the individual but about a greater calling.

From concept to production to design and messaging, the All In campaign delivered immediate results, driving a significant rise in recruitment applicants.